About a year ago, at the AMEC Lisbon Summit on Measurement, Ruth Pestana and Mike Daniels presented the Valid Metrics Framework. This practical system for measuring public relations grew out of the Barcelona Principles and a desire to supplant the simplistic and inaccurate Advertising Value Equivalency (AVE) with more sophisticated and valid techniques.
The Valid Metrics Framework walks you through the thought process of setting up a measurement system. By segmenting each primary area of a PR program, you can immediately see what metrics go where. Not quite a cookbook, and not quite actual standards, the Valid Metrics Framework has been adapted to include how and what to measure for different types of public relations campaigns. Read this post at the PRSA blog to learn more.
A couple weeks ago at the AMEC Dublin Summit Mike Daniels presented the Updated Valid Metrics Frameworks, which begins to extend the framework to social media.
###
“I cannot stress often enough that what science is all about is not proving things to be true but proving them to be false.” --Lawrence M. Krauss
Hello !
The measurement of public relations is very important to us. This value very volatile and should be monitored constantly.
PS:
http://social-mobile-web-business-conference.com/?s=social+media+metrics&submit=Search
Posted by: Miroslav Mitev | July 11, 2012 at 09:23 AM