« Breaking News: Chow Model Shows Obesity Caused by Too Much Food | Main | You Want Engagement and Relationships? Listen Up! »

May 15, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.


Excellent post.

I don't trust any tool that doesn't show me it's raw data and/or how it calculated its results. If all it does is spit out a number or a pretty pie chart, I'm not touching it. I don't expect the data vendors to share their recipe, but at the very least I expect to see an ingredient list of what you're expecting me to swallow.

- Rob Clark, Dir Insights + Measurement, Edelman

Neelima Khanna

Great read about a crucial question that companies in India ask of Carma International - the company I represent. In most cases companies in India indicate their objectives of content analysis is to gain strategic insights about their PR program, draw learnings for reputation management, create competitive edge or respond to a crisis. In all such instances, value of human based content analysis is irreplaceable. We at CARMA have also deliberated on this matter http://bit.ly/wl8fuo and http://bit.ly/x8TuOV twtr:@khannaneelima

The comments to this entry are closed.

Get us every month as a free email newsletter:

  • Just type your address here and click GO
    For Email Marketing you can trust

New Every Morning at 7:30 am...

  • The Measurement Standard Daily Digest is an automatically compiled collection of public relations measurement-related posts from around the Web.

Great Minds on Measurement

  • Lawrence M. Krauss“I cannot stress often enough that what science is all about is not proving things to be true but proving them to be false.” --Lawrence M. Krauss

Become a Fan

Recent Blog Posts on Measurement