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April 27, 2012


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Great advice, Katie!
You know that despite the fact that I work for a social media monitoring software company, I'm still a huge advocate for having smart people to work in tandem with the tool. Tools are great for helping to collect and perform huge tasks, but I always recommend that people have someone who can then look through the data and make real judgements on it, like the things you pointed out above.
Tools are a great helper, but they can only do so much. You need real brain power to work with the tools as well for that great one-two punch.

Sheldon, community manager for Sysomos

Nasir Khan

Great reminder for some SM monitoring reports providers who rely heavily on the machine to do the job - cheaply, quick and dirty! I strongly believe in a good combination of man and machine to do the work credibly. Thanks

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