Here are four infographics that summarize the results from McCorkindale, DiStaso & Fussell-Sisco, "How Millennials Are Interacting with Organizations on Facebook," a paper given at the International Public Relations Research Conference, 2012. Click here to read more about the paper. Click on each image to see it larger.
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How can you have a post like this and then not make it pinnable?
Posted by: Evelyn Van Til | April 15, 2012 at 07:58 PM
I am not sure this survey results speak to the Millennial population as a whole, since it only received 414 respondents. If it had are larger sample size in the hundreds or even thousands, then the survey would have more value. I certainly know millennials who are brand conscious and regularly support those brands on facebook by reposting their links.
Posted by: MiChaela | April 16, 2012 at 10:18 AM
MiChaela: 414 is a fairly large number of respondents to a survey, and large enough to make confident inferences.
Posted by: Bill Paarlberg, Measurement Standard Editor | April 23, 2012 at 11:27 AM
Evelyn: I dont' understand what you mean. Can't you pin any jpg? If not, how can I make it pinnable?
Posted by: Bill Paarlberg, Measurement Standard Editor | April 23, 2012 at 11:29 AM