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February 07, 2012


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Megan Jones

Most of these statistics were not very surprising to me. While I don't think I understand the technical nitty gritty of what "liking" something on Facebook does algorithm-wise, I don't think must people think they are doing much when they "like" something.

Bill Paarlberg, Measurement Standard Editor

That's interesting, Megan. Most companies and organizations think that liking is a fairly big deal; they assume that the person is a fan, a consumer, and perhaps an advocate for their products or organization. Maybe organizations take liking more seriously that people do?

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