« The Measurement Standard Contents for January, 2012 | Main | How I Slept My Way to Measurement Success »

January 05, 2012

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Sgosselin

Hi Katie:
Enjoyed this post. However, I think you have to take the nuanced view with these cards. The client gift and the agency card are two very different things. Most agencies have a tight list of clients and other very important people who get a nice client gift and custom printed card. Then there's the ecard that goes out to the broader universe of its social media audience, occasional vendors and agency friends that says "hey. Thanks for being part of our world." There may, in fact, be little ROI for that. Unless you give away a free gift with it, like "download our free report on this" or "click here to come to our free webinar." I think the degree of the warm fuzzies people get from their cards is relative to (a) how much they like the sender in the first place and (b) how many of these their inbox is cluttered with. Count your blessings, Katie. You got a lot of cards cause you're popular!

Barb Sawyers

Or how about print cards with hand-written individual messages? Time-consuming but remembered and displayed.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Get us every month as a free email newsletter:

  • Just type your address here and click GO
    For Email Marketing you can trust

New Every Morning at 7:30 am...

  • The Measurement Standard Daily Digest is an automatically compiled collection of public relations measurement-related posts from around the Web.

Great Minds on Measurement

  • Lawrence M. Krauss“I cannot stress often enough that what science is all about is not proving things to be true but proving them to be false.” --Lawrence M. Krauss

Become a Fan

Recent Blog Posts on Measurement