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August 30, 2011


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Jonathan Rick

Hey Bill -

Thanks for blogging about my post. (I'm sorry I didn't come across it until now--and surprised that Google Alerts didn't pick it up.)

Good point that a case study should include results. Similarly perhaps, a resume should cite not responsibilities but accomplishments. The common thread: results and accomplishments are measurable, which, as you know all too well, is the great challenge facing every social media strategist today.

Bill Paarlberg

Hi Jonathan: Nice to hear from you. I like that: “...results and accomplishments are measurable...” B.

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