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January 04, 2011

SAI Chart of the Day: How Much A Unique Visitor Is Worth

Here's How Much A Unique Visitor Is Worth 

How much is a unique visitor worth on the Internet? Depends on who you are. 

Amazon (e-commerce) is generating $189 per user. Google (search) is generating $24 per user. Facebook (social networking) is only generating $4 per user according to this chart from JP Morgan's Imran Khan. 

Khan is optimistic Facebook starts bringing in more revenue over time. He sees Facebook as a new platform for the web and thinks it will be able to pick up revenue from applications and games. 

See More Charts Of The Day »

 

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