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October 15, 2010


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Shonali Burke

You're most welcome, Katie!

David Geddes

Katie -- It is indeed a relief that we can move on to important issues in the measurement world, but, unfortunately, I expect that we'll have to continue our education about the meaningless nature of AVEs. BTW, without your disagreements, leading views, contrarian views, and relentless pursuit of PR measurement nirvana, the debate and discussion would be far less interesting.

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