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July 27, 2010


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Krishna De

Katie thanks for sharing such a comprehensive review.

In terms of the costs of attending I think people often leave out the cost of their time for travel, the cost of the promotional materials and the cost of a professional stand.

A question I always ask my clients if they decide to attend a trade show is how they will be collecting leads and how they plan to follow up. That's another cost I guess - the time and resources you need to set aside after the event to follow up!

Trade Show Displays

Thank you for the tip. Looks like I need to listen more when these guys are trying to teach me Trade shows speak...

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