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March 25, 2008


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Eric T. Peterson

Hi Katie,

I'm a little confused by your statement "Both Scoble and Peterson suggest that their metrics could be reduced to a single index, but they don't say how." I've published in my blog quite extensively on the "how" and there are a number of companies actively using my framework and variations on the calculation today.

You may want to read this post for an update on the calculation, although my work on engagement as advanced since the post was written:


You may also want to read the work of Joseph Carrabis from NextStage Evolution on engagement, attention, trust and influence. Joseph has recently offered to help me take my framework to the next level by working out some of the mathematics and validating/correcting some of my assumptions:


Anyway, good to see you're still engaged in the engagement debate. Like web analytics back in the early part of this decade, things are just now ramping up and it will be exciting to see where all of this goes!

All the best,

Eric T. Peterson
Web Analytics Demystified

Joseph Thornley

Great post Katie. (It's good to see that you are being consistent in your papers and your book! ;-) )

These are good ideas and I hope that you'll bring them forward to the roundtable on social media measurement and metrics in Toronto this May.

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