Measurement Tools and Techniques
Your
Quick and Easy Guide
to Measuring
Social Media...
...including three critical questions, 12 typical
answers and 17 metrics you can use to gauge your success.
We've made it easy for you to get started measuring social media. Just choose from the multiple choice answers below and use the metric(s) listed.
And what if you don't know how to actually gather the data for those metrics? Well, first look through The Measurement Standard back issues to see what you can find. Then, if that doesn't help, write to Katie Paine and ask her how to do it. She loves to get mail and answer measurement questions.
So, here goes. Happy measuring:
1. Why are you involved in social media?
a: To understand the medium better
Metric: Test your executives' level of understanding before and afterb: To boost sales
Metrics: Conversion rates, sales leadsc: To boost stock price
Metrics: Correlation between number of friends or eyeballs and stock priced: To start a conversation
Metric: Conversation Indexe: To expand your network
Metric: Social network analysis
2. What do you hope to accomplish during your first year?
a: Increase sales
Metrics: Conversions and sales leadb: Improve reputation
Metrics: Measure relationships and reputation with key constitutentsc: Generate friends
Metric: The number of friends and connnectionsd: Manage the negatives
Metric: Measure your share of negatives relative to the competition
3. Who are you trying to start a conversation with?
a: Employees
Metrics: Turnover rates, recruitment costs, moraleb: Customers
Metrics: Retention rates, renewal rates, increase/decrease in average ordersc: Prospects
Metric: Leads
More on influence in networks...
http://www.orgnet.com/KOL.html
Enjoy!
Posted by: Valdis | June 06, 2007 at 04:09 PM