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May 31, 2007


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Just to set the record straight... Carma is NOT the only firm that does intercoder reliability testing. KDPaine & Partners does it, as does Report International. They may be the only one in Asia Pacific but I believe Mary McNamara also does it in New Zealand which means they can still lay claim to Asia we suppose.

Andrew Laing

Cormex Research in Canada has been conducting intercoder reliability testing as well.

Warren Weeks

Again ... just for the record, Cubit Media Research, working in Australia, Asia, the US and Europe, has designed an advanced multi-layered, data scrub technique which it applies to all of its work. The benefit if this approach is that it delivers far higher qualitative accuracy and consistency than any other intercoder comparison system - at a fraction of the cost.

Mike Daniels

Thanks, Katie, for your clarification. Sorry I'm a bit late commenting :( At Report International, we do indeed implement intercoder testing. We have found this especially critical in international programmes, where a key goal is to ensure maximum consistency across very diverse data sets... In fact, it was the results from our initial intercoder tests some 10 years ago that prompted us to enhance the granularity and accuracy of our data by developing and implementing our current coding methodology.

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