Alan Chumley Reviews Measure What Matters

12/06/2011

Alan Chumley Reviews Measure What Matters

See the Journal of Professional Communication for Alan Chumley's recent review of Katie Paine's book " Measure What Matters." Here is an excerpt:

Via blog, newsletters, countless speeches, articles, and white papers, Paine has tirelessly and openly shared with practitioners war stories from decades of the trench-level measurement fight on both the client and vendor sides. With her new book, Measure What Matters: Online Tools for Understanding Customers, Social Media, and Key Relationships, Paine’s latest share is our industry’s gain. While it is essentially a “social mediafication” of her earlier 2007 book, Measuring Public Relationships: The Data-Driven Communicator's Guide to Success, it is a new and quite timely contribution to the field.

Paine’s style balances the theoretical with the practical—what Jim and Larissa Grunig quite rightly describe in their foreword as the ability to make the arcane readable. For example, while social media measurement material often bandies about such terms as “engagement” and “relationship-building,” Paine understands them and takes the extra step in applying Grunig’s Relationship Index to provide a measurement system. The balance that the book strikes between theory and practice makes it very suitable for the PR practitioner attempting to understand social media measurement at both a conceptual as well as a practical, get-your-hands-dirty level....

This book scores 4.75/5 rulers... and deserves a place on the bookshelf. Here’s hoping Paine keeps up the measurement fight and continues to share many war stories packaged in her characteristic not-too-hard, not-too-soft practitioner-friendly way.

Thank you for the review, Alan Chumley. --WTP

Posted at 11:45 AM in Reviews | Permalink

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Praise for Measure What Matters

“This book is filled with impressively sound judgement, tremendously powerful guidance, and practical how-to advice.”
—Jim Sterne

“Measure What Matters will teach you just about everything you need to know about managing online relationships.”
—Eric. T. Peterson

“Katie Paine has elevated measurement from mere science to high art and, in the process, given us a powerful new set of tools that refute the tired claim that customer relationships can’t be quantified. Marketers should devour this book.”
—Paul Gillin

What does KDPaine & Partners do?

What does KDPaine & Partners do?
What does KDPaine & Partners do? KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.