Book Excerpt—Chapter 10: Measuring What Your Employees Think

09/21/2011

If employees are so connected, why is it so hard to communicate with them?

This chapter covers the following material:

Measuring What Your Employees Think 149

If Employees Are So Connected, Why Is It So Hard to Communicate with Them? 149

Seven Steps to Measuring What Employees Think, Say, and Do as a Result of Your Internal Communications 151

Step 1: Understand the Environment and Where They Really Get Information 152

- How Are Messages Getting through to Employees, and What Are They? 152
- What Channels or Vehicles Do Employees Trust? 153
- What’s Important to Them? 154
- What Do They Think about the Organization Today? 155

Step 2: Agree on Clear, Measurable Goals 155

Step 3: Select a Benchmark to Compare To 156

Step 4 : Define the Criteria of Success 157

Step 5: Select Your Measurement Tools and

- Collect Data 157
- Message Analysis Tools 158
- Outcome Measurement Tools 158
- Use Surveys to Determine What Employees Think 159

Step 6 : Analyze and Take Action 160

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