Lee Odden Reviews Katie Paine’s New Book “Measure What Matters”

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05/09/2011

Lee Odden Reviews Katie Paine’s New Book “Measure What Matters”

Lee Odden has posted brief reviews of 5 books he recommends: “5 Social Media ROI & Measurement Books to Grow Your Social Business.” Here is, in part, what he says about “Measure What Matters,” Katie Paine’s new book on public relations measurement and social media measurement:

“Katie Paine is the master of Public Relations and Social Media measurement and her new book... comes from a perspective of measuring and affecting influence, engagement and relationships – not just sales and revenue... This is a measurement bible for the social media and public relations savvy professionals of the world.”

Thank you, Lee.

Click here to purchase Katie Paine’s new book “Measure What Matters” for $18.25 at Amazon right now.

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Where you can order Measure What Matters

Where you can order Measure What Matters

Praise for Measure What Matters

“This book is filled with impressively sound judgement, tremendously powerful guidance, and practical how-to advice.”
—Jim Sterne

“Measure What Matters will teach you just about everything you need to know about managing online relationships.”
—Eric. T. Peterson

“Katie Paine has elevated measurement from mere science to high art and, in the process, given us a powerful new set of tools that refute the tired claim that customer relationships can’t be quantified. Marketers should devour this book.”
—Paul Gillin

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This is the Measure What Matters Blog
The Measure What Matters blog promotes Measure What Matters, the new book by Katie Delahaye Paine, available 3/15/11 from Wiley Publishers. MWM is the second edition of Paine's earlier book Measuring Public Relationships, with expanded material on online measurement and social media, and with greater emphasis on measurement as a valuable tool for general business use.
Measure What Matters will be available for the Kindle, Nook, iPad, and other devices shortly after publication.

Where to Buy Measure What Matters

What does KDPaine & Partners do?

What does KDPaine & Partners do?
What does KDPaine & Partners do? KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.