Chapter 2 of Measure What Matters includes a section called: “10 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program.” You can read that section right now over at The Measurement Standard blog.
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March 2011
03/25/2011
03/22/2011
Measure What Matters is #3 on Amazon’s PR Bestseller List
We are even, at this moment, ahead of Carl Hiaasen’s How Disney Devours the World.
If you haven't purchased a copy of Measure What Matters yet, please read over the excerpts presented here in this blog and then just imagine the vast wealth of knowledge your $15.60 will buy. That’s the amazingly low price on Amazon.
And if you have already purchased Measure What Matters, then thank you very much. And please consider going back to Amazon and writing a quick review.
Thanks for your support!
--Bill Paarlberg, editor of Measure What Matters and The Measurement Standard newsletter of public relations measurement.
03/10/2011
Measure What Matters is Now #6 on Amazon’s PR Bestsellers List
Measure What Matters, the new book on practical measurement for business by Katie Delahaye Paine (and edited by yours truly Bill Paarlberg) is now at #6 on Amazon’s PR Bestsellers List. In fact, there are only three authors in front of us: David Merman Scott, Shama Kabani, and Chris Brogan. Which is very good company to be in.
And if you’d like to extend our 15 minutes of fame to maybe 15 and a half minutes, then just hop right over to Amazon and buy Measure What Matters for $15.29. Yes, that’s an amazing 45% off the list price. Thanks for your support!
--Bill Paarlberg, editor of Measure What Matters and The Measurement Standard newsletter of public relations measurement.
Where you can order Measure What Matters
Praise for Measure What Matters
“This book is filled with impressively sound judgement, tremendously powerful guidance, and practical how-to advice.”
—Jim Sterne“Measure What Matters will teach you just about everything you need to know about managing online relationships.”
—Eric. T. Peterson“Katie Paine has elevated measurement from mere science to high art and, in the process, given us a powerful new set of tools that refute the tired claim that customer relationships can’t be quantified. Marketers should devour this book.”
—Paul Gillin
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- This is the Measure What Matters BlogThe Measure What Matters blog promotes Measure What Matters, the new book by Katie Delahaye Paine, available 3/15/11 from Wiley Publishers. MWM is the second edition of Paine's earlier book Measuring Public Relationships, with expanded material on online measurement and social media, and with greater emphasis on measurement as a valuable tool for general business use.
- Measure What Matters will be available for the Kindle, Nook, iPad, and other devices shortly after publication.
Where to Buy Measure What Matters
What does KDPaine & Partners do?
- What does KDPaine & Partners do?
What does KDPaine & Partners do? KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.
