New Articles on PR Measurement and Social Media Measurement in The Measurement Standard

In case you haven't seen these yet, here are the most recent articles from The Measurement Standard, the newsletter I publish. And if you'd like a no-charge monthly subscription, just click here to sign up.

Measurement Conferences:
A Preview of the 2010 International Public Relations Research Conference, March 10-13, Miami

Measurement Tools:
Katie Delahaye Paine's New Product Launch Measurement Checklist

Research Tips and Strategy:
Make Data Your Bitch: Dominate your data in ten easy steps.

Jenny Schade's Making It Count, Part 1:
Guidelines for Establishing a Corporate Vision

Jenny Schade's Making It Count, Part 2:
Do Your Employees "Get" Your Corporate Vision?

Measurement Mavens of the Month:
Four Who Score: Gailanne Barth, Sue Burke, Al Orendorf, and Krista Thomas

Measurement Menaces of the Month:
Web Analytics Guys Who Fail to Account for Social or “Earned” Media

The Paine of Measurement:
How’s all that Tweetey Changey Stuff Working Out? Time to Get with the Social Media Program

Social Media Measurement
A SMUG Is Born: A social media understanding group to help everyone get up to speed on social media issues and standards.

Can This Reputation Be Saved?
SeaWorld’s Whale of a Problem

Rapid Writing, by Daphne Gray-Grant
Do Your Readers Get the Point? Five ways to connect the dots when you write.