If you're new to measurement, or just need a quick update on the state of measurement standards, start your reading with these blog posts:
- How to Calculate Tone or Sentiment -- the New PR Standards
- How to Calculate Impressions
- What Counts as a Media "Hit"?
- Five Steps you can take now to apply the new Measurement Standards in Your Organization
- A Slide Share Presntation on what the standards say
- 7 Reasons to Implement the New Measurement Standards NOW!
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