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June 07, 2012

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Cygnis Media

Typically the free tools out there use activity levels as a metric, calculating the number of shares or retweets you get. The tool doesn’t matter, consistentcy does. What you need to do is track your score over time to see if it is improving or declining. You should also identify a peer group of influencers against which to benchmark your results.

domininique

Sorry to be late in the game ;-)

One thing I would like to add is that connecting with influencers in your category is a great strategy to grow your own influence. So yes, measuring your own influence is different from finding influencers but that these two activities are interdependent.

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