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April 04, 2012

Comments

 abercrombie fitch

Si es así, utilizar esas lecciones para prepararse para el próximo destino - en mejores condiciones para lograr el éxito medido creíble...

Kay Pinkerton

Excellent blog, Katie. As a child, my father used to tell my brothers and me, "Never leave the house unless you know your destination." As PR professionals, we would do well to apply Dad's fatherly wisdom. When developing public relations strategies, know where you're going. Know when you are -- or are not -- on the right path. And know when you've reached your goal. Once reached, evaluate and assess the journey. What lessons did you learn? Can they be applied to future strategies? If so, utilize those lessons to prepare for the next destination -- better able to achieve credibly measured success.

It's smart PR.

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