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June 22, 2011



Sincerely speaking, your writing abilities are above the ordinary level. Better language skills are needed for blogging, and I appreciate your ability to write well. Thanks for such a helpful information.

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Giuliana Lonigro

Good post on the importance of engagement. I enjoyed learning something new in terms of big companies like Coke & L'Oréal favoring it over impressions. When companies accept the long term nature of cultivating relationships, then they understand the value of social media over short term sales. Love your call to action about moving customers to advocates! It's so true that each customer is an ecosystem and a possible influencer within all their relationships.


This article really made me begin to reassess the importance of customer interaction. I started to think about the importance of true relationships and began to list in my head many companies that obviously don't care about much more than "the numbers." Many companies try to get to their ultimate goal- the sale- but do not continue to nurture their relationship with the consumer. Social media is such a great way to foster a personal relationship with clients and I'm eager to see if more companies will pick up on that.

Beth Kanter

This is a terrific post! I love it when you can take a universal concept - like love and sex and create a measurement metaphor. Just got a great nonprofit story where they are focusing on less on traffic and more on relationship and actually measuring it! Will publish this week.

Contractor Scum

Great article! Just wanted to share with you a recent book I read about measuring hard to measure stuff http://www.amazon.com/How-Measure-Anything-Intangibles-Business/dp/0470539399/ref=sr_1_1?ie=UTF8&qid=1309161768&sr=8-1. There's also a website at http://www.howtomeasureanything.com/


Great article Katie. It's so true that this is all about the relationship. Too many companies focus on the relationship that lead to the sale and then forget to keep that relationship going. The best brands on social media are the ones that really foster a lasting relationship with their audience and strive to constantly keep that relationship going.

Sheldon, community manager for Sysomos

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Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

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