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May 18, 2011



So basically measurement of social media is an investment on making sure you are building and strengthening effective relationships? If you are building and strengthening relationships then you will earn higher revenues with lower costs, essentially just by making sure what you’re doing is effective.


Thanks for this!

Would you happen to have any favorite articles or links about the link between customer loyalty and higher profits? I feel this connection is key when explaining social media measurement and I need to learn more.


Love this! Very succinct and common sense. Without a direct correlation between tweet & bottom line many business people are still suspect to give great credit (or budget) to Twitter (or the various other social media communication channels) - much less measure said channel. I see the same phenomena when talking about leadership training, team building or another effort to improve an intangible skill not reflected as a unique line item on the income statement.

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