« Wrap up of the IPR Measurement Summit: Social Media Measurement Panel | Main | Measuring what matters »

October 09, 2010


Kamal Bhatia

Brad, I would like to extract and highlight one important point that you have mentioned, that is 'Whenever possible, it is best to isolate the message generated by public relations' What normally noticed is that the coverage is grabbed by mere key word search and lot of junk coverage goes into evaluation, I mean that is not generated by PR. So I think as you mention isolating PR generated coverage is very importunate. Although the residue I don’t treat as junk since it is third party generated and is very important from judging the general sentiment. Thanks for putting salient points in a very simple and straightforward manner.
Thanks Katie for putting this piece on your blog.

The comments to this entry are closed.