interesting results for the priniples
Principle #1: (Goals are required) passed 97 to 3
Prinipcle #2 (Need both quantitative and qualitative) passed 97 to 3
Principle #3 (AVEs) passed in its entirety 70 to 30
Part 1 (AVE is not the value of PR) passed 92 to 8
Part 2 (WMC etc) passed 57 to 32
Part 3 (Multipliers) passed 72 to 28
Prinpciple #4 (Social Media) passed 93 to 7
Prinipcle #5 (Outcomes not outputs) passed 80 to 13
Prinipcle #6 (Measure business outcomes whenever possible -- MMM) passed 86 to 14
Priniple #7 (Transparency) oassed 95 to 5
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