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April 20, 2010

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I feel like you could probably teach a class on how to make a great blog. This is fantastic! I have to say, what really got me was your design. You certainly know how to make your blog more than just a rant about an issue. You've made it possible for people to connect. Good for you, because not that many people know what they're doing.

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"What this says is that more than ever, what we do and what we measure isn't just "PR" or "Social Media" -- but customer opinion, customer behavior and its impact on business." I absolutely agree to this. It doesn't matter if you have a high PR or your site is number one on search engines. If you get bad reviews constantly, you can expect your business to tumble down.

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i like this part of blog: ""While word of mouth is undeniably complex and has a multitude of potential origins and motivations, we have identified three forms of word of mouth that marketers should understand: experiential, consequential, and intentional.""

Sara Waltemire

It is clear that word of mouth information has a huge influence on people's buying decisions. Being able to measure this impact can clearly help businesses communicate with opinion leaders and be sure to target influential group members. This is great for positive word of mouth, but I wonder how you can use this measure information to counteract negative word of mouth. What tactics do you think are the best response to negative word of mouth about your company?

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