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April 28, 2010

Comments

Business Market Research

Thanks a lot for this useful information. I appreciate everything you shared with us and definitely like your content strategy...

Doug Magee

Researchers have yet to discover the one tool that can predict consumer behavior or measure the effectiveness of program efforts. There will always be a variety of tools that can be used to obtain valid and useful results.

I enjoyed reading Pat LaPointe's post and article from MarketingNPV's journal describing exciting new tools - bio-metric scanning methods - for researchers’ toolbox. And while I agree that phone surveys, and in the future web-based research, may not be used as much as in the past, to say they don't produce viable information anymore is completely inaccurate.

Karl Sakas

As a consumer, I don't respond to phone surveys, and I ignore email surveys unless it's from a brand I trust. And even then...I skipped most of the Consumer Reports member survey this year because it's just too time-consuming.

At least based on my experience working in New York, it's funny how sidewalk panhandlers, fundraisers, and surveyors are often indistinguishable at first contact.

As a future trend, content analysis makes sense -- getting insights into behavior and desires without interrupting people on the virtual sidewalk.

LoveStats

Market research is always in a state of flux as old methods whither and new methods grow. What never goes away is the knowledge we have created along the way. What we learned from paper surveys gets updated for online surveys. What we learned from online surveys gets updated for social media research. Oh, the times, they are a'changin'!

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