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March 18, 2010


Sheriff Ray Nash

That's why trust based relationships are so important. An agency or organization must spend time developing the relationship before the crisis occurs. It is much harder to build trust when embroiled in a crisis or controversy.

Establishing integrity in the eyes of the other party and opening channels of honest communication are critical to the process...

Sheriff Ray Nash

Chip Noon

Especially pertinent is #2: Translucency occurs when credibility has already been established -- in other words, translucency only works when your stakeholder believes that the sender has their best interests at heart.

Crucial in crisis communications with the media!

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