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December 15, 2009

Comments

steve cunningham

Katie - there's certainly something in the water (or ice?) up here. I'm excited to see what comes out of this...

Joseph Thornley

Katie,
We have a much smaller industry in Canada. So, it's possible to get the heads of the major agencies together in a boardroom. And when we do get together, we see limitless opportunity for PR, provided that we innovate and respond to the opportunities presented to us by social media and the changes its forcing on traditional media and advertising.

This RFP is our attempt to call on our monitoring suppliers to provide us with better data on a cost effective basis that we can use to measure the impact of our programs.

I'm hopeful that we'll get some innovative proposals from the Canadian monitoring industry. But, we'll know for sure in less than 48 hours.

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