A third shot fired into the cold dead body of the AVE

First it was Canada and the CPRS that rejected the notion and practice of using AVEs as a measure of PR. Then it was the Institute for Public Relatoins, now its the UK. well maybe not all of it.. but at least the COI calls for changes in PR metrics.
I give it another year before US agencies will follow suit.

Comments

[Michelle W.]

CARMA International has also been steering PR clients away from AVEs for years. They have their own methods for tracking and evaluating the quality and quantity of media coverage over time.