The fact that Durrants has acquired Metrica
should come as a surprise to no one. Increasingly the clipping services are becoming obsolete and if they're planning on surviving, they need alternate revenue streams. Additionally the act of collecting content from the various vendors (we use about 10) is becoming the biggest challenge for those of us on the evaluation side. I wish the newlyweds all the best.
should come as a surprise to no one. Increasingly the clipping services are becoming obsolete and if they're planning on surviving, they need alternate revenue streams. Additionally the act of collecting content from the various vendors (we use about 10) is becoming the biggest challenge for those of us on the evaluation side. I wish the newlyweds all the best.
Hi Katie,
Thanks for the good wishes! We're very excited to be bringing the UK's leading media monitoring company together with our award-winning media evaluation services. We're now well positioned to help our clients understand their brand's position across the traditional media, online and social - and to bring all of these services together in one place.
Looking forward to seeing you and catching up properly at the PRSA conference. And thanks again for the lobsters at the IPR Summit on Measurement!
Cheers, Richard.
Posted by: Richard Bagnall | October 26, 2009 at 12:09 PM