if your non-profit needs social media measurement, read on

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KDPaine & Partners announces Social Media Benchmark report
for Not-For-Profit organizations 

 

Social Media Measurement for Non-Profits became affordable this week with the launch of KDPaine & Partners, new report: “Standards and benchmarks for Social Media In the not-for-profit market.”  The report compiles the social media activities and results for half a dozen not-for-profit organizations to provide benchmark numbers by which professional communicators can judge the effectiveness of their social media programs  going forward.

“More and more non-profits are seeing their peers reap enormous rewards by taking the plunge into Social Media. The problem is there are no benchmarks against which to judge how well they’re doing. This report provides those benchmarks,” said Katie Delahaye Paine, CEO of KDPaine & Partners. 

The Social Media Benchmark Report for Non-Profits is a syndicated report that any non-profit can participate in for less than $6,000. Each subscriber gets a customized report detailing how its social media efforts compare to the other peer institutions. “We’ve been analyzing consumer generated media for over a decade, and we know that there is a huge difference between discussions around non-profits and your typical B to C or B to B conversation. That’s why we designed this report so that subscribers can compare and contrast their results to others in their category,” Paine explained.

The Report is similar to one KDPaine & Partners designed and implemented for higher education that compared and contrasted subscribers to 12 other higher education institutions across the country in a special report.

Like all KDPaine’s reports, the Non-Profit Social Media Benchmark report uses a combination of automated collection and human analysis to provide the highest levels of quality and accuracy. All coding is done to an inter-coder reliability standard of 90% or greater.  For each subscriber, KDPaine & Partners develops a specific set of coding instructions, which human analysts use to determine the tone, messaging, engagement and visibility of the subscribing non-profit. As it is analyzed, the information is entered into KDPaine’s web-based Dashboard tool which enables the client to see their results whenever they are needed.

KDPaine’s Non-Profit Social Media benchmark report is available immediately on a subscription basis. For more information contact Angela Olesen [email protected].

 

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http://grantfoundation.net