« Assessing the assessors at AMEC's Summit on Measurment | Main | My favorite newmeasurement tool »

June 18, 2009


Stephen Smith

I would submit that the days of leaning on the old expression "I know that 50% of my advertising doesn't work, but I don't know which 50% it is" are coming rapidly to an end.
The fact is that we can now measure *exactly* which 50% is being wasted and stop using it.

paul smith

Thousands of Ed Hardy Clothing:Ed Hardy T-shirts, swimwear, Ed Hardy Walletstanks, Ed Hardy Mens T-Shirts, belts sunglasses and
Ed Hardy Womens Swimwear. Hot design and newest
Ed Hardy Womens T-Shirtsat unbelievable prices. Charmed by the magic of amazing tattoo and Ed Hardy Womens Tanks. Free shipping and excellent customer service. Break the rules, create your own life style here in tiffany jewellery !
Paul Smith uk store,See discount Paul Smith large range of online,We have Paul">http://www.paulsmithdesigner.co.uk">Paul Smith Shoes and Paul">http://www.paulsmithdesigner.co.uk">Paul Smith sale in all styles.

Greg Donahue

In my opinion, any marketing organization that isn't measuring metrics should be fired. In a company, if you don't (or can't) show how you impact ROI and drive revenue, then you are a cost sink, not an investment. And you get cut when times get tough because you can't prove your worth - EVEN if you know you have it. My blog entry on metrics can be found at http://gregdonahue.wordpress.com/2009/06/12/marketing-metrics/. Plus, there are lots of other ones out there with good advice. It's never too late to start!

The comments to this entry are closed.