Poetry for measurement geeks

So I've spent the last week trying to figure out what rhymes with Output, Outtake and Outcome, getting ready for today's ROI for Non-Profits Poetry Slam.  About 30 minutes before it was schedule to start I came up with this:
 

“ROI for Non-Profits is easy to define, though considerably harder to do it in rhyme.

It starts with an  Return – what you want done

Also known in the trade as your outcome.

Then theres an I for investment that’s what you put in,

Be it time or resources or the wages of sin.”

My other comments included
You have engagement fully measured, not its time to calculate the resulting treasure.

You must now correlate the watchers on Twitter

With the number of new donors your program delivered.

David, your metrics sure are swell, you have benchmarking results so you know how well

Austin did compared to those other cities from hell.

For the Red Cross:

I know your bosses count blood and bucks

As the ultimate metric to decide if a program sucks

Do you plan to calculate savings or checks

As you move beyond mere hits and clicks.

You can gauge audience response here: (9) #roi - Twitter Search.
And read the actual presentation poems here:

Comments

[David J Neff]

Thanks for helping us out. You rocked it. And I am now checking out your work!

[Beth Kanter]

You totally rocked! Thank you so much for participating,sharing your measurement wisdom, and rhyming!