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January 18, 2009

Comments

Nancy Evans

While I agree that the Bush Admin. remained firmly rooted in the 1990s, I don't believe that embracing social media only would have improved its resonance with the public. Your message still has to be current, compelling, and resonate with others' experience. Barack Obama's success was 90% message, 10% communication -- 'cause the latter with the former doesn't work.

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