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January 16, 2009



This is great news - I'm really into precise measurement of all my marketing, including PR. Glad to hear about this.

Along those lines, was thinking about using a pay-per-placement agency like Publicity Guaranteed. What are your thoughts on that?

Marshall Sponder

I think I must have bumped into you just before or after that meeting with Tealium at Emetrics.

Someone spoke to me about it too, but never followed up - glad you wrote this post and reminded us that there's already some solutions, partial, at least, to ROI measurement for Social Media.

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