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July 16, 2008

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Edward O'Meara

So true... unfortunately, what many PR practitioners learned a long time ago was that some clients interpret correlation as causation. In these client organizations, as the spin spirals upward, it can become hard to control. "Invest more!" "Get Us More AVE!"

When you try to explain the difference (no pun intended for those research geeks) these exec's get frustrated with the lack of precision (or double-talk, as I've been accused) in the results...

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