« A "new" way to measure blog reach -- NOT | Main | Who knew there was a goddess of measurement? »

September 12, 2007



That's why small companies get to be big companies and big companies get to be elephants.

Cece Salomon-Lee

Very interesting study. Another point of particular note is - "Only 55 percent of respondents said their marketing ROI goals were closely aligned with their company's overall corporate goals..."

As a small company with a limited marketing budget, we definitely track our ROI back to our corporate goals. Every activity we do, from conferences/tradeshows, advertising, email campaigns, webcasts, and to a degree PR, is mapped back to our corporate goals. Because we start with our corporate goals first, we can pinpoint which metrics we want to or need to track.

The comments to this entry are closed.