I feel like a mom who names their first born after her dad and then watches the child grow up and change his name to Dweezil or MoonUnit.
Delahaye, the PR measurement company I founded 20 years ago, is now part of Bacons and Obvserver Group. Observer has just announced that it will be rebranded as "Cision"
Five years ago I might have groaned> Today I'm just delighted that my behemoth arch-rival is adding more confusion into the marketplace. And just think how much fun they'll have with their new products:
- Inde-cision -- A new independent research product that gives you all the data you need to make sure you'll never make up your mind.
- Circum-cision-- a 360 degree look at religious practices in childhood
- Re-cision -- what happens when the data doesn't come out right
- In-cision -- either a special report for the medical profession, or what they'll do for your budget.
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