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March 17, 2006


Tina Lang-Stuart

What tops it off is doing PR for an American company here in the U.S. and in other regions since the different perceptions of the company effect how you can actually promote the company and its products or services anywhere overseas. You're right when you mention that the Americanization of cultures is seen as something negative. As a result, some companies try to appear as local as they can in other regions. Or some still transport what people like best about the U.S. See sports equipment (Nike) or products related to music - or fast food (see Starbucks' rise in Europe as the sophisticated version of the American fast food chain).

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