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December 28, 2005


Dennis Howlett

The simplicity of this comparison belies a truth that PRs often ignore. The circulation reach has nothing to do with the number of people who read the material on the page.

My rough and ready assessment implies around 2-5% of what's in ink actually gets read - that's before you think about impact effectiveness.

With blogs and traditional websites, you know exactly which pages get read and what is ignored.

David Jones

Fantastic post. I really like the simplicity. So many clients are loathe to move off of ad equivalency. The PRV ratio may just be the first baby step they need.

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