We are pleased to announce that Measuring Public Relationships: The Data-Driven Communicator's Guide to Success is now in production and will be printed in the next few days. This 228-page paperback is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, it provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.
To place your order, call Sheila at the KDPaine & Partners office: 603.319.1047.
(Sorry, we cannot guarantee delivery before Xmas.)
I am writing a thesis in which I need to measure thequality of relationships between a company with its local communities, and conected it to trust level between the two. Does this book provide scientific reference in measuring the level of/quality of relationships mentioned above? If yes, How could I get a copy of this book?
best regards,
Haposan Panjaitan
Posted by: Haposan Panjaitan | December 22, 2008 at 08:02 AM