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October 01, 2007

Relationship Measurement Case Study from Forrest Anderson


If you have found "Measuring Public Relationships" interesting, then you will be interested in this new research that explicitly investigated relationship components. Forrest Anderson and Paul Raab have completed a communications audit that used the Grunig questionnaire to pinpoint relationship problems for their client. You can read the whole story at The Measurement Standard newsletter, or at The Measurement Standard Blog Edition, where an interesting comment or two have been added.

This research approach is exactly what Katie Delahaye Paine's new book "Measuring Public Relationships" (which this blog is all about) promotes. In fact, we will no doubt try to include the Anderson and Raab work in the book's second edition. -- Bill Paarlberg

Posted at 10:11 AM in Relationship Measurement Case Studies |

Tags: Forrest Anderson, Katie Delahaye Paine, Measuring Public Relationships, Paul Raab, pr measurement, public relations measurement, relationship measurement

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    • What does KDPaine & Partners do?
      What does KDPaine & Partners do? KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We measure external and internal communications, social and traditional media, events, public affairs, and corporate communications. We specialize in projects in the fields of Defense, Education, Consumer Packaged Goods, Government Agences, High Technology and Non-profits. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available.