Here is an almost-finished draft of the entire book that you are welcome to download and look over. We still plan a few tweaks here and there, especially to the online chapter, and maybe another illustration or two. We greatly appreciate any and all comments. Download PaineBook4-25.pdf
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May 09, 2007
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Richard, the PDF of the entire book is still there. I tried the link just now and it does work. Just be patient, it's a big file.
Posted by: KDPaine | October 13, 2007 at 04:48 PM
Ms. Paine,
I stumbled across this link today, and it appears I am too late to read the draft.
From my experience in Poland, local PR practice has a very long way to go (period). I have not met a "colleague" here who can hold an intelligent conversation about ROI measurement. My dialogue problem is further compounded because we do not share the same (measurement-speak) language. I do not have the formalized diction - and I am not likely to pick it up here any time soon.
This presents a problem for me as I wish to return to America, where I was once ahead of the industry curve (8 years ago). I still have much to contribute at the senior levels of my field but I fear I will appear stagnant. And not only appear!
They say if you want to learn how to play tennis play with against the number 1 seed. I am starting to slowly realise that the game level back home, in recent years, has increased the achievement bar.
Would it be possible for you to share with me, a latecomer, the PDF you had once posted here? I would certainly appreciate taking some of the trail dust from my teeth. And I cannot imagine getting my hands on your book here.
Sincerely,
Richard Whipple
Posted by: Richard Whipple | October 13, 2007 at 02:17 AM