This article was originally published in the Institute for Public Relations Research Conversations blog. It is Part 1 of a series.
By Bill Paarlberg -- The European Communication Monitor (ECM) is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself as, “the largest survey on strategic communication, corporate communications, communication management, and public relations worldwide.” The 2013 version asked 39 questions and received 2,710 responses from 43 countries.
This article is the first of a series of IPR blog posts that review the ECM 2013’s methodology, results, and implications. This first post covers the overall demographics, methodology, and results. Future posts in this series will focus on what the survey’s results have to say about the strategic role of PR; about salaries, budgets and status; and about the impact of professional organizations.