This is one of a series of posts by Forrest Anderson on how to improve your surveys. Visit his Reputation, Research, Relationships and Messages blog to read them all.
by Forrest Anderson — In my earlier blog post, 11 Tips for Doing More Successful Online Surveys, the third tip was "Design the Research Correctly." By this I mean: Don't do an online survey if some other kind of research is more appropriate.
Online surveys are a great research tool, but they are only one tool. Alternative tools are:
- Other kinds of surveys, such as telephone, mail and door-to-door surveys
- Qualitative research, such as focus groups and one-on-one interviews
- Secondary research, such as online searches of the Internet and specific data bases as well as good old library research