This article was originally published in the Institute for Public Relations Research Conversations blog. It is Part 2 of a series.
By Bill Paarlberg -- This is the second in a series of IPR blog posts on the 2013 European Communication Monitor (ECM), an annual longitudinal trans-national survey of European communications professionals. The first post reviewed the demographics, methodology, and results of the survey, which received 2,710 responses from 43 countries. Read the report here.
It’s clear strategic public relations is an important topic for the ECM. Lead author Dr. Ansgar Zerfass addresses strategic communication in his introduction, a chapter of the report is entitled “Strategic Issues and Influence,” and roughly half the rest of the chapters address strategic issues. For those of us excited to see PR move into more strategic roles, there’s good news here.