This handy interactive graphic from the NYTimes yesterday (“Budget Puzzle: You Fix the Budget”) makes national deficit reduction seem easy, or at least straightforward. Of course, it takes politics and partisan wrangling pretty much out of the process. It would be interesting to know what are the odds, politics-wise, of each of the reduction options actually happening.
Wouldn't it be cool to have a PR program improvement process that could be expressed like this graphic? You'd dial in your desired results (10% more positive coverage, 20% more engagement on the websites, more mindshare than your competition), and then you'd be presented with possible options to achieve those results. And you'd get to pick and choose how to get from here to there, and by when. I vaguely recall someone else trying to express the process of PR measurement in this “from here to there” fashion. Who was that?
--Bill Paarlberg, Editor, The Measurement Standard
The Measurement Standard is a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement.