In today's New York Times Magazine is the article "Data You Can Believe In" by Jim Rutenberg. It conveys two fascinating stories. First, details of how the Obama campaign used data in unprecedented ways to win the 2012 election. See below for a quick summary.
Second, background on the major data analysis players and what they have gone on to do after the election. You'll apprecate their adventures if you're hunting for corporate jobs in data analytics, or trying to understand how to balance your desire to change the world with your desire to change your paycheck.