Public relations and social media measurement standards have received a huge amount of coverage and discussion of late (at least 20 articles here in TMS alone). But never has there been a more practical explanation and example than the sample Media Codebook for media analysis included as part of Geddes, O’Neil & Eisenmann, 2014. (See the detail below.) If you do media analysis, this example codebook is a standards primer, cheatsheet, and guide all rolled into one. If you have any confusion or doubt as to why standards are necessary, or how the heck they are actually applicable to traditional media analysis, here's your handbook.