Have you ever had to sit through an incredibly boring after-dinner speech? Your eyes glaze, your mind starts to wander, your knees stick to the back of the seat and you start to feel as though you can't get quite enough air. The reason for this reaction is pretty simple. It's because the speaker hasn't engaged you.
And the explanation for that? Usually, it's because he or she hasn't told you any stories or anecdotes.
The power of story tends to be vastly underestimated by the professional world.