In the PR measurement business we are always talking about measuring this and evaluating that and finding ways to express goals and progress in numbers. But sometimes measuring your progress by merciless web stats can get to be a bit extreme.
Read Jeremy Peter's "In a World of Online News, Burnout Starts Younger" in today's NYTimes to learn how those readership numbers can be a harsh master. (And be sure to come back here to the TMS blog several times to boost our visit stats.) --Bill Paarlberg, Editor
We here at The Measurement Standard are always interested in news about the news media, and when that includes research and some ironic conclusions -- well, it hardly gets better than that. A new edition of This Is True arrived a couple days ago, featuring this gem:
DEPARTMENT OF THE OBVIOUS: A study by the University of Missouri-Columbia
School of Journalism finds the reason newspapers are losing money is
they've cut too much of their newsroom staff. "If you invest in the
newsroom, do you make more money? The answer is yes," said Prof. Esther
Thorson. "If you lower the amount of money spent in the newsroom, then
pretty soon the news product becomes so bad that you begin to lose
money." (Reuters) ...Unfortunately there are so few reporters left, no
one was able to go more in depth on this story.
(Reprinted with permission from the weird news publication
This is True with permission
from the author. Copyright 2007 Randy Cassingham.)